Saturday, December 22, 2012

Google Starts Watching you...Offline

Google just launched Conversions API, and the implications make this internet company a whole lot creepier:

"Google is all but certain to ensure that all user data collected off- and online will be cloaked through safeguards that will allow for complete and total anonymity for customers. When on-the-Web interactions start mirroring real life activity, though, even a certain degree of privacy doesn’t make Conversions API any less creepy. As Jim Edwards writes for Business Insider, “If you bought a T shirt at The Gap in the mall with your credit card, you could start seeing a lot more Gap ads online later, suggesting jeans that go with that shirt.”"

Google Starts Watching you...Offline

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